Marketing: The Secrets and Science that Could Save Your Business

Who exactly are the clients who would take your business to the next
level? Wouldn’t it be nice if your perfect prospects had a big C
hovering over their heads at an event so you’d
know who to approach, or [Perfect Prospect] leading
the subject lines of their emails?

Unfortunately,
that’s not how it works. The good news is that psychology has developed
scientific measurements that can predict who would be your best
client—people you love to work with AND who will receive maximum
benefit from your help. Called psychometrics, these
studies are exact and the results are predictable.

So,
who is your perfect prospect? Think of your current clientele and the
individuals you enjoy working with. Certain names will immediately pop
to the surface. Those are the personalities you resonate with and who
also resonate with you. “Yes,” you might say, “those are the people who
need what I do.” But this concept goes so much further than that. Your
favorite clients have fears and desires, goals and needs.
They are complete personalities, not cardboard figures.
Getting a complete picture of who they are will give you tremendous
insights into the prospects you are truly looking for.

For
example, if your perfect prospect is a leader, she will need certain
input from you—concise descriptions, fast action, tight
organization,
and prompt customer service. If your perfect prospect is a healer, she
will gravitate toward a heartfelt approach with personalized care and
flexibility. Take the cold corporate approach, and the healer will
likely find someone who has warm connection instead.

What
you are offering is a complete business—front end, back end, and
delivery—not just training or coaching. Your perfect
prospect is also a complete person—with emotions, goals, and the
day-to-day frustrations we all live with. One dimensional marketing
leaves 80% of your prospects' motivational drive untapped.

Still need help nailing down who your prospect is? Get your free assessment at http://LetsGetRealmarketing.com

Rosey Dow is a casting director. She casts the perfect clients who would take your business to the next level. http://LetsGetRealmarketing.com