Marketing: How Do I find Ideal Clients in This Economy?

How do I find ideal clients in this economy?
That was a question one attendee asked in a recent panel I hosted, and
it’s not the only time I’ve heard such a question. How can I survive in
this economy? How can I convince people to buy in this economy? How can
I make this work in this economy? The heartache and discouragement rise
like a damp mist over the moors.

The answer comes in 2 parts:
1. Stop thinking about the economy. Now, I know that sounds over simplified because everyone these days is
stewing over the economy, right? And it is true that some industries
naturally falter in tough times. The fine dining business, for example,
has been struggling. So, go ahead and take a look at what you’re doing. Is it valid when wallets are tight?
Do people still need your coaching? Your advice? Your expertise? Fact
is, people need more help in tough times than ever before. Stop
thinking about the economy and start thinking about your Perfect
Prospect. Does he or she still need you? If yes, then move on to #2.

2. Are you clear on who your Ideal Clients are? That’s Square One in marketing. You need to know your Perfect Prospect
no matter what economy you are in. Then you can focus on reaching them
and only them. It will add so much power to your marketing that finding
them won’t be a problem because they’ll find YOU. Finding out who your ideal clients is is easier than you think.
If you’re still stumped, think about the one person you love to work
with and who gets tremendous value from your services. Start with them.


What are their needs? What kind of lifestyle do they lead? What are their challenges and pain points? What would their perfect life
look like? The answers to those questions will give you incredible
insight into how to talk to them and draw them in. They need you. You only need to express your offer in the right way and catch their attention.

If you’re still stumped, click to pick up the ebook It’s All About YOU!
along with the 60 min. audio class explaining how the Prospect
Profiling system works. Then go get ‘em. They are waiting for you!