"It is important to acknowledge a mistake instantly, correct it, and learn from it. That literally turns a failure into a success. Success is on the far side of failure." T.J. Watson 1874-1956, Founder if IBM

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Having a tight focus on your niche is critical to your success. That’s Marketing 101. But how close does the spotlight have to be? This is a question that puzzles most solo entrepreneurs. Somehow we get the idea
that the wider the net, the more fish we will catch. However intuitive
that might feel, the resul

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“Do not lose courage in considering your own imperfections, but instantly set about remedying them - every day begin the task anew.” St. Francis de Sales (1567–1622) French bishop

Do you feel like your marketing is aimed at a moving target? That’s the same way FBI profiler John Douglas felt when he was on the trail of an elusive suspect. He found the answer and nailed the guy. So
can you.

The good news is profiling your prospect is easier than you might think. First of all, your prospects are people with personalities, roles, and needs. We all have. Once you discover their place in these
areas of life, you will have

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